One of my primary responsibilities was creating digital marketing graphics for both one-time and ongoing events for use on NC State's "electronic billboard" system. Displayed on a network of television screens throughout NC State's campus, these graphics worked within the branding guidelines of both NC State and Leadership and Civic Engagement while taking into account the specific program's objectives and brand identity. I worked with the organizers of these events as well as my superiors to create consistent and effective graphics that fulfilled the needs of the event.
In the summer of 2019 when the office rebranded itself as Leadership and Civic Engagement (formerly Center for Student Leadership, Ethics, and Public Service or CSLEPS), I created a visual design system for the office as well as its individual signature programs. I designed wordmarks that followed NC State branding guidelines and worked with local contractors to order branded materials for the office such as posters, tablecloths, name plates, and pens. Additionally I designed and ordered multi-page pamphlets to market the office and its programs.
PACK THE POLLS
In the fall of 2018 NC State became a voting site, and my supervisor asked me to design marketing graphics for the university's voter engagement campaign, Pack the Polls. I presented twelve options to the leaders of the campaign (top right) and they chose five designs (bottom) which were made into stickers and buttons and distributed across campus.